If you follow tech and gaming news, you might have heard about Microsoft Corp. acquiring gaming giant Activision Blizzard Inc.; although the deal is on the table, it is subjected to an in-depth regulatory probe in the UK.
However, Microsoft Corp.’s head honcho Satya Nadella (CEO) is optimistic that the deal will get a get-go and will go through even in times of inflation.
Microsoft CEO is optimistic about Activision’s acquisition
According to Nadella, Microsoft is currently in the 4th or 5th position in the video game industry. For context, Sony group Corp. is in the first position because of the many recent acquisitions it was able to make. In the light of competition, Microsoft wants to compete too, and thus, the multi-billion dollar acquisition.
Nadella mentioned that any acquisition of this size would undergo such scrutiny. However, the folks at Microsoft are confident that the deal will get a green signal.
Microsoft Corp. is in talks with Activision Blizzard Inc. for its acquisition at a whopping $69Bn purchase. However, UK’s Competition and Markets Authority (CMA) has sought a long review concerning the acquisition as this could loosen the competition in the consoles, subscriptions, and cloud gaming spectrum.
Once the deal goes through, Microsoft Corp. will become the third-largest gaming company. Activision owns three of the largest game franchises – World of Warcraft, Call of Duty, and Guitar Hero.
According to Nadella, although inflation is all around us, the software is a deflationary force that ensures that customers get more for less. The effects of inflation on Microsoft are also apparent as it has slowed hiring across Azure, Windows, Office, and other assets practicing the same ‘more for less’ philosophy as mentioned by Nadella.
He further added that some businesses are doing well. However, the tech juggernaut is eyeing the macroeconomic situation there today.